DENKO ASIAN EATERY X HOT POT

OBJETIVES

  • Launch an innovative product in the local Asian gastronomy market.
  • Increase restaurant traffic and reservations.
  • Offer new culinary alternatives and reinforce the brand as a leader in innovation.
  • Work alongside DISTRITO T-Mobile to provide the best visitor experience.

EXECUTION

  • Menu redesign.
  • Media relations: interviews with Gabriel Karim in local and digital press.
  • Influencer marketing event with 120 influencers and full day-of-event coordination.
  • 360° communications campaign (social media, email marketing, and traditional media).
  • POP materials, signage, and post-event media amplification.

Results

Potential Reach:
people
39.965. 300
Earned Media Value (EMV):
USD
$ 881. 300
Share of Voice:
mentions in press and digital media.
100
Share of Voice:
pieces of spontaneous content tagging @denko.pr.
300
Social media growth:
growth in Instagram followers.
+ 0 %
Increase in reservations:
increase in reservations in the three months following launch
+ 0 %
of diners specifically requesting the Hot Pot.
+ 0 %